Internet Car Sales Vs Floor Sales

Introduction to internet car negotiation.

Internet car sales vs floor sales.

New autos are only available for sale at large franchised auto dealers which tend to have pretty large sales staffs especially on the weekend when many auto buyers are out shopping. Some gms and sales managers thought it was a good idea to take the hard working and dedicated sales people from the floor that were not top car salesmen and make them internet sales managers. So at the dealership usually you will have junior sales staff working the lot senior sales staff in the office helping negotiate and close sales and the general manager overviewing the entire operation. The internet team sells 20 25 cars each while the floor team averages about 12 15 each.

Does anyone have a system that keeps the whole floor happy and making money. Even with the influence of the internet 90 plus of our customers are still eventually visiting the showroom and looking for a. Showroom sales statistics for car dealers. Hi andy most dealerships will treat internet car sales and their retail floor sales as two completely separate departments.

These salespeople differ slightly than salespeople on the floor or those who help customers who visit the dealer s lot. I am not sure why because a great car salesman can be a great internet sales manager. I d much rather have solid leads online call or email them set up to meet and close the sale face to face. Here are some general showroom statistics compiled from nada studies joe verde group and a few other sources studies over the last several years.

I started working at a local cjdr dealership but most of the guys are doing cold approach floor sales. Some of these statistics are a few years old but believe me still hold. Email or text the dealership internet sales manager to verify that the car is in. This should be a golden opportunity for dealerships to capitalize on quick sales via the web.

Many dealerships employ an internet department or at least an internet manager to handle internet shoppers. Traditional car buying. Seems to me a bit unfair since the bdc sets the appointments and does the follow up. A recent study said that 75 of car shoppers would prefer to complete their entire vehicle purchase online.

For internet sales they know that price will be key to getting someone to the dealership to buy a car. Due to the nature of these requests the internet salesman is very different than the traditional showroom salesman. Hello misc i wanted to know can you be selling on the floor as well as getting leads from internet sales bdc leads. Still unknown to many buyers these days most car dealerships have a separate internet sales department with one or many salesmen that respond to online requests.